Privacy Policy

IntroductionYour privacy is important to GroundTruth Lab LLC ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect the information we obtain from you through GroundTruthLab.com (the "Website").

Information CollectionWe collect information that you provide to us when you sign up for a subscription, purchase a 1x test, or communicate with us. This may include your name, address, email address, and payment details. This personally identifiable information (PII) is never used for analytical purposes.

Cookies and Tracking TechnologiesGroundTruth Lab LLC does not engage in any user event tracking on the Website.

Use of InformationYour data is used anonymously and solely for analytical purposes to improve the Website and develop better products. We may use aggregate information to engage with food and beverage companies without revealing individual identities. PII is never used for analytical purposes.

Data SecurityGroundTruth Lab LLC takes the security of your information seriously. We hash (obfuscate) all user information and maintain strict access controls on all PII data. We implement security measures designed to protect your information from unauthorized access, alteration, or destruction.

User RightsYou have the right to access, correct, or request the deletion of your personal information that is not essential for the delivery of our services. Please contact us at the information provided below for assistance. GroundTruth Lab LLC will complete the user request within one quarter of the request.

Data RetentionWe retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. GroundTruth Lab LLC keeps data in Memberstack.

Third-Party SharingGroundTruth Lab LLC does not share user data with any third parties.

Children's PrivacyGroundTruth Lab LLC does not knowingly collect personal information from children under 13. If we learn that we have done so, we will take steps to remove the information as quickly as possible.

International Data TransfersGroundTruth Lab LLC does not engage in international data transfers. We store and process data in the United States.

Changes to This Privacy PolicyWe may update this Privacy Policy to reflect changes to our information practices. The latest policy will be posted on the Website. We will notify you by revising the date at the top of the policy and, in some cases, we may provide additional notice (such as adding a statement to our homepage or sending you a notification).

Contact UsIf you have any questions or concerns about our use of your information or about this Privacy Policy, please contact us at info@groundtruthlab.com.

By using the GroundTruthLab.com website, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.